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Do you know how to maximize your LinkedIn presence? Do you know why it鈥檚 important? Mandy McEwen is the founder and CEO of Mod Girl Marketing (an award-winning digital agency) and Luminetics, a sales training organization that helps brands elevate their online presence.
Why is it important to build your personal brand on LinkedIn? Listen to hear Mandy鈥檚 expert opinion.
Mandy admits that back in the day, LinkedIn was boring. Now, it鈥檚 becoming more like the 鈥渃ool鈥� social media networks and more personal. So, how can you blend your personal and professional life? How can you showcase your passions, strengths, and goals in a way that resonates? Don鈥檛 overthink it. Just take the content you鈥檙e already posting on other social media channels and adapt it to LinkedIn.
You鈥檙e there to build your career and network with the right people. So sprinkle in your expertise. If you don鈥檛 have a storied career, start talking about your passions and skills, and connect with people who have similar ones. It鈥檚 all in who you know.
Mandy emphasizes that 鈥淟inkedIn is the very best place in the world to connect with people that are going to take you to that next level.鈥� The right connections are powerful and can help you land your dream job. LinkedIn is a warm and welcoming community so don鈥檛 let it scare you.
People crave trust, authenticity, and human-to-human connections. So the more you can share who you are as a human, the more you鈥檒l resonate with people. When you build those connections, you鈥檒l stand out. Only a small number of people do this correctly.
Most people with a LinkedIn profile don鈥檛 have a website; therefore, LinkedIn is the home of your personal brand. The goal is to build an intersection between your skills and expertise as an individual and your company.
When people know what you鈥檙e passionate about and areas where you excel, it almost doesn鈥檛 matter where your job is. You can weave in products, services, and values from any company into your content but you never change your personal brand鈥攖hat always stays the same.
Many people think that thought leadership is ego-driven and that it鈥檚 鈥渕e鈥� focused. But it鈥檚 about giving without the expectation of receiving anything in return. It鈥檚 also about innovation and impacting your industry. You鈥檙e there to lift people up and when you do that, you鈥檒l stand out.
Letting people see how amazing you are is for the greater good, not boosting your ego. It鈥檚 to further your cause and purpose in life. Mandy works with people and companies that think like that. That鈥檚 why your profile needs to reflect the end-user you鈥檙e trying to attract rather than being about you.
Mandy shares more LinkedIn tips and tricks to help you boost your online presence in this episode of Motivational Mondays.
Listen to the bonus episode to learn why courtesy is a must on LinkedIn and why you should avoid pitching businesses unsolicited.
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